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What’s the most important thing in real estate? Location. What’s the most important thing to a self-storage prospect? Location. What’s the most important thing in your marketing strategy? Location...as in LOCAL SEARCH. Can today’s consumer find you online? And rent from you there?
This is your opportunity to effect the growth and direction of the Arizona Self-Storage Association AND to acknowledge leaders in the AZSA community who have made significant contributions to the industry in our state.
Over 30 of the 50 spaces sold in the first two weeks. If you haven't gotten yours yet, please click on headline or "Read More" for your opportunity to do so.
The 2019 stickers are in the mail to all owner/operator members who are current with AZSA dues.
Sales velocity remains brisk and development continues at a fast pace in the Phoenix self-storage market. There are more facilities under construction and in the development pipeline now than there were a year ago, and more facilities sold in 2018 than in any of the last 5 years.
AZSA members are likely beneficiaries of recent IRS and Treasury Department guidance on the new 20% deduction on qualified business income. Click the headline or "Read More" to see the National Association of Realtors article from January 24, 2019.
New revision of the AZSA lease has been distributed to all eLease users with a current membership. Didn't get your copy of the files? Check your profile to make sure your 2019 dues are paid and let us know!
Sales velocity in 2018 was as brisk as the previous year. Cap rates remain low, and Arizona continues to have two distinct markets for self-storage investment: class A newly constructed properties; and older class B and C facilities.
Click on the headline for photos - please email us any others you took so we can share them.
Please let us know. Click the headline to provide your feedback as the AZSA Board investigates new member benefits.
Our first drive by in Tucson reveals Silverbell Self Storage's Christmas Wrapping Unit, attracting customers and prospects in their 1-3-5 mile radius during the holiday season.
"Change is the only constant in the world of online marketing," says digital marketing expert Mike Blumenthal. Others agree, and offer good advice about how you should direct your LOCAL online marketing efforts today.
Sue Haviland's webinar is chock full of marketing ideas to implement now during the holiday season or any time of year. Topics include cause marketing, strategic alliances with local businesses, events, and many other ideas about how to connect with prospects in your 1-3-5 mile radius.
From auctions to late fees, vehicles to protected property, your concerns are the basis of the Frequently Asked Questions (FAQs) in the Members Area. Check it out today and put your mind at ease, knowing you're following the law and implementing best practices.
When we emailed the Owner/Operator and Small Facility dues invoices on November 28, we included a request for input on your interest in health care coverage as a members benefit. Click the headline to find out more.
Random acts of facility touring expand beyond Phoenix! See how new AZSA Member Storage Corral in Camp Verde took suggestions from AZSA's Holiday Marketing Webinar by Sue Haviland's and put them into action right away.
Strong job growth supports increased demand. Average rental rates for climate controlled space in Phoenix continues to grow. Pipeline of new supply sees fewer new projects nationally.
The relative of a tenant seeks help finding cremation remains. The space was rented by Monique Anaya or Carlos Escalante. If you have any information, please click on the headline to help.
A high quantity of positive, recent online reviews determines where you show up in Google searches. You can’t afford to ignore this vital component of your business plan. Read more about what AZSA Members Terry Anderson of Tenant Property Protection and Nate Tall of Podium said about Reputation Management in a recent AZSA webinar. Also, learn about Google's new guidance on negative reviews from disgruntled employees.
Random acts of facility touring hit Phoenix! See how StorQuest's Taj Mahal of storage fared.
From Auctions to Reputation Management, they are all online in the Members area for you to view and review.
It’s not really a “self-storage thing" to do, but self-storage is doing a lot of things differently these days! So maybe a Black Friday or Cyber Monday Special should be in your plans for this month? Check out Mini-Storage Messenger's plans, and read about a small business that picked up an additional $67,000 in revenue with their first Cyber Monday special.
If you didn't have a chance to return the paper evaluation at the conference, we still want your feedback! Please click "Read More..." for a link to a short evaluation on Survey Monkey, and see a funny photo of one of your favorite speakers.
The first video segment of Richard Marmor's popular legal seminar is in the members area of the AZSA website, and here are the contents.
U-Haul is active in acquisitions; many are active in development! Year-to-date new store openings in Q3 of 2018 are quite comparable to this point last year, and there are still plenty in the pipeline.
Connect to causes important to your customers. You'll be impressed with the results. "The age of the customer" has different rules for business success. Today's consumers - especially millennials - consider more than the jingle in their pocket when choosing who wins their business.
Will you HELP HEROES HEAL as part of our yearlong campaign? Many of you are already enrolled in Charity Storage. We encourage all AZSA members to have a Charity Storage auction before the end of November to benefit AMVETS, our Keynote Speaker Sherman Gillums Jr.'s organization.
Last month? Inspiration - from Sherman Gillums Jr. at AZSA's 20th Annual Conference. This month? Input - from you, at AMVET's Town Hall Meeting at the VA.
We have plenty of it! Can sunshine save your business money? This whitepaper will help you evaluate the options.
When an online review can affect up to 250 future customers, and companies that proactively manage their online reputation grow 24% faster than their competitors who DON'T intentionally manage their reputations - you can't afford to ignore this! Yes, you, a self-storage facility, YOU need a reputation management plan. Want to learn more? Click the headline.
Management software, SEO, accounting, occupancy...there's so much to learn when you're considering a self-storage project for the first time. Perhaps a video or two, and maybe a downloadable guide, would be helpful? Click the headline to find out more.
Self-storage development in Phoenix continues at a brisk pace, as does the price per square foot of new facilities being sold.
Which metrics demonstrate a market's overall health? What are today's occupancy and rental rates in my market? Regardless of where these measures are today, how can I tell which direction the market is headed? High quality data-driven analytics provide answers for the self-storage industry.
Self-storage is a local business and data is critical to understanding local market dynamics. Our industry has lacked reliable data in the past but new sources are filling the void with actionable, thorough and timely data.
Tucked in a hope chest, displayed in a shadow box, or somewhere else among your treasures, do you have a carefully folded American flag, given to you at a military cemetery after the funeral of your loved one? July 4th is a good time to bring it out and remember that freedom isn't free.
New developments in management software, call management, and cloud access control are just a few of the ways technology is changing the way we do business in self-storage. Here are a few ticklers to pique your interest.
Renting season is in full tilt and the summer is officially upon us, with Memorial Day weekend in the rear view mirror. But many of the wounded warriors commemorated on that holiday continue to face every-day challenges. AZSA encourages you to HELP THEM HEAL by joining AZSA's year-long campaign: HELPING HEROES HEAL. Click on the headline - you'll be glad you did.
Local search optimization is paramount to the success of self-storage facilities in today’s fast-paced, mobile device driven world.
So was Southern Pavilion Storage in Casa Grande. Their solution? Cut the cord! They just celebrated their liberation from the power company with the installation of solar panels.
The annual election for the AZSA Board of Directors started mid-April. Ballots were mailed and are available on the website to all members in good standing (i.e. current with 2018 dues). Ballots are due back to the AZSA office on May 14 and results will be announced at the Annual Meeting on May 17. Click the headline above to read the rest of this article and download the ballot.
The Q1 survey of the Phoenix metropolitan area by Paul Boyle of Cushman & Wakefield was released this week. It reports 7 transactions and 3 facility openings in the first three months of 2018.
Astronaut, fighter pilot with 30 combat missions, and wife of beloved Arizona Congresswoman Gabby Giffords, Mark Kelly was the Keynote Speaker of the Self Storage Association’s Spring Conference in Orlando, FL, in March 2018. He shared life lessons from his fascinating experiences - even finding a way to relate space exploration to the self-storage industry. Read on to find out how.
They tell a story, after the fact, but the don't tell "THE" story. Severely wounded Marine turned Veterans advocate Shermin Gillums Jr. urges AZSA members to look beyond the statistics, listen beyond what "they" say, and help the one who is in front of you by joining AZSA's Helping Heroes Heal campaign.
It's simple, yet powerful: Dedicate a space as a Charity Storage auction unit, select a charity that benefits wounded Veterans, fill it with items worth bidding on, and auction it off to benefit the cause - in conjunction with your regularly scheduled foreclosure auctions, live or online.
How to Convert Online Searches into Closed Leases
Compete with the REITs by maximizing all the ways you can localize for your immediate surroundings, giving the consumer what they are looking for online, winning in the "upper funnel" - and "don't change channels"!