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A high quantity of positive, recent online reviews determines where you show up in Google searches. You can’t afford to ignore this vital component of your business plan. Read more about what AZSA Members Terry Anderson of Tenant Property Protection and Nate Tall of Podium said about Reputation Management in a recent AZSA webinar. Also, learn about Google's new guidance on negative reviews from disgruntled employees.
Random acts of facility touring hit Phoenix! See how StorQuest's Taj Mahal of storage fared.
It’s not really a “self-storage thing" to do, but self-storage is doing a lot of things differently these days! So maybe a Black Friday or Cyber Monday Special should be in your plans for this month? Check out Mini-Storage Messenger's plans, and read about a small business that picked up an additional $67,000 in revenue with their first Cyber Monday special.
Invoices will be available online and emailed to all members in the last week of November. Pay online anytime after that using the red "Pay My Dues" button on your profile in the Members area.
If you didn't have a chance to return the paper evaluation at the conference, we still want your feedback! Please click "Read More..." for a link to a short evaluation on Survey Monkey, and see a funny photo of one of your favorite speakers.
The first video segment of Richard Marmor's popular legal seminar will appear in the members area of the AZSA website soon, and here are the contents.
U-Haul is active in acquisitions; many are active in development! Year-to-date new store openings in Q3 of 2018 are quite comparable to this point last year, and there are still plenty in the pipeline.
Connect to causes important to your customers. You'll be impressed with the results. "The age of the customer" has different rules for business success. Today's consumers - especially millennials - consider more than the jingle in their pocket when choosing who wins their business.
Will you HELP HEROES HEAL as part of our yearlong campaign? Many of you are already enrolled in Charity Storage. We encourage all AZSA members to have a Charity Storage auction before the end of November to benefit AMVETS, our Keynote Speaker Sherman Gillums Jr.'s organization.
Last month? Inspiration - from Sherman Gillums Jr. at AZSA's 20th Annual Conference. This month? Input - from you, at AMVET's Town Hall Meeting at the VA.
We have plenty of it! Can sunshine save your business money? This whitepaper will help you evaluate the options.
When an online review can affect up to 250 future customers, and companies that proactively manage their online reputation grow 24% faster than their competitors who DON'T intentionally manage their reputations - you can't afford to ignore this! Yes, you, a self-storage facility, YOU need a reputation management plan. Want to learn more? Click the headline.
Management software, SEO, accounting, occupancy...there's so much to learn when you're considering a self-storage project for the first time. Perhaps a video or two, and maybe a downloadable guide, would be helpful? Click the headline to find out more.
Self-storage development in Phoenix continues at a brisk pace, as does the price per square foot of new facilities being sold.
Which metrics demonstrate a market's overall health? What are today's occupancy and rental rates in my market? Regardless of where these measures are today, how can I tell which direction the market is headed? High quality data-driven analytics provide answers for the self-storage industry.
Self-storage is a local business and data is critical to understanding local market dynamics. Our industry has lacked reliable data in the past but new sources are filling the void with actionable, thorough and timely data.
Tucked in a hope chest, displayed in a shadow box, or somewhere else among your treasures, do you have a carefully folded American flag, given to you at a military cemetery after the funeral of your loved one? July 4th is a good time to bring it out and remember that freedom isn't free.
New developments in management software, call management, and cloud access control are just a few of the ways technology is changing the way we do business in self-storage. Here are a few ticklers to pique your interest.
Renting season is in full tilt and the summer is officially upon us, with Memorial Day weekend in the rear view mirror. But many of the wounded warriors commemorated on that holiday continue to face every-day challenges. AZSA encourages you to HELP THEM HEAL by joining AZSA's year-long campaign: HELPING HEROES HEAL. Click on the headline - you'll be glad you did.
Local search optimization is paramount to the success of self-storage facilities in today’s fast-paced, mobile device driven world.
So was Southern Pavilion Storage in Casa Grande. Their solution? Cut the cord! They just celebrated their liberation from the power company with the installation of solar panels.
The annual election for the AZSA Board of Directors started mid-April. Ballots were mailed and are available on the website to all members in good standing (i.e. current with 2018 dues). Ballots are due back to the AZSA office on May 14 and results will be announced at the Annual Meeting on May 17. Click the headline above to read the rest of this article and download the ballot.
The Q1 survey of the Phoenix metropolitan area by Paul Boyle of Cushman & Wakefield was released this week. It reports 7 transactions and 3 facility openings in the first three months of 2018.
Astronaut, fighter pilot with 30 combat missions, and wife of beloved Arizona Congresswoman Gabby Giffords, Mark Kelly was the Keynote Speaker of the Self Storage Association’s Spring Conference in Orlando, FL, in March 2018. He shared life lessons from his fascinating experiences - even finding a way to relate space exploration to the self-storage industry. Read on to find out how.
They tell a story, after the fact, but the don't tell "THE" story. Severely wounded Marine turned Veterans advocate Shermin Gillums Jr. urges AZSA members to look beyond the statistics, listen beyond what "they" say, and help the one who is in front of you by joining AZSA's Helping Heroes Heal campaign.
It's simple, yet powerful: Dedicate a space as a Charity Storage auction unit, select a charity that benefits wounded Veterans, fill it with items worth bidding on, and auction it off to benefit the cause - in conjunction with your regularly scheduled foreclosure auctions, live or online.
All real estate is cyclical, especially in Arizona, widely known as the place where real estate cycles are most dramatic. Cycles of over-building occur because of an abundant supply of inexpensive land combined with a great quantity of real estate developers. Recovery cycles occur because we are among the fastest growing states. And what does all of this mean for self-storage? Click the headline to read more.
This is your opportunity to effect the growth and direction of the Arizona Self-Storage Association. Directors must be AZSA members in good standing with an interest in advancing AZSA's mission: to strengthen the self-storage industry in Arizona, promoting professional standards and quality, and presenting a unified voice on issues affecting the industry in the state and in its communities.
A big thank you to Korey, Donna, Sarah, Melissa, and Tasha, members of the Professional Self Storage Management team who are leading the way in AZSA’s year-long campaign: HELPING HEROES HEAL. Gila Ridge Self Storage was the first, kicking off the campaign in Yuma at the January 23 Educational Workshop. Tolleson Self Storage joined the action this week and will kick off the campaign in Phoenix at the February 6 workshop, featuring The Hat Lady Anne Ballard. They are taking seriously the words of Sherman Gillums, Jr.: “Don’t pass the buck and assume someone else will help.” Click the headline to find out more about this severely wounded Marine turned Veterans advocate, and the HELPING HEROES HEAL campaign.
Preparation, focus, and follow through: key elements in a team’s success, both in sports and business. Marcus Trufant, 10-year NFL player for the Seattle Seahawks, talks about lessons learned on the football field that help him operate a successful self-storage portfolio.
In 2017, there were 24 self-storage transactions and 25 new self-storage facilities built in the Phoenix area, according to the Self-Storage Investment Report by Paul Boyle of Cushman & Wakefield. “Limited buying opportunities are causing investors to actively look in other markets,” says Paul, but, “All indicators show no signs of investors slowing down in 2018.”
Illegal activity at self-storage properties leaves a trail of clues and signals, according the Arizona law enforcement officials. Read on to learn what they are and how to respond so that you can protect your business.
"Life breaks everyone at some point," says Sherman Gillums, Jr., severely wounded Marine turned Vetarans advocate, and Keynote Speaker of the Operational Symposium of AZSA's 20th Annual Arizona Self-Storage Conference, September 26-27, 2018. Now Chief Strategy Officer at American Veterans, Gillums says you have to "draw upon your inner strength in those circumstances," and in all circumstances, "Help no mater what." His Keynote Address isn't until September, but we have a whole year ahead of us, so AZSA decided to do something new in 2018. Instead of just a charitable focus during our conference, we're turning it into a yearlong campaign to Help Heroes Heal, thanks to Sherman Gillums Jr. and Charity Storage.
On February 7, The Biltmore Bank of Arizona is bring together a local tax attorney, CPA and economist to weigh in on the changes in the 2018 tax bill and how they affect business owners. The panel will focus on the impact of the new legislation on real estate investors, commercial business, operating companies, and the local and national economy.
Try cost segregation. It’s not new, and some of you are already doing it, but other owner/operators haven’t yet used this tax strategy to increase cash flow through accelerated depreciation. Additionally, for buyers and sellers in today’s dynamic self-storage real estate market, understanding cost segregation is more important than ever.
The 2018 member stickers were mailed on February 1 to Owner/Operators for distribution to your Arizona stores, using the address on the dues invoice (which, in many cases, is NOT the facility address). Please watch for them so they can be displayed on facility windows. Also included in the mailing: form to nominate candidates for the AZSA Board of Directors and the Arizona Self-Storage Pioneer Award. Click on the headline to access the nomination form.
If you haven't paid your 2018 AZSA dues, please do so before Jan. 10. Invoices were emailed on December 1, 2017 and are also available online. Hard copies were mailed via USPS on December 11. You can pay online with a credit card or mail a check to AZSA, PO Box 44031, Phoenix AZ 85064. Members with unpaid dues will be automatically deactivated on Jan. 31, after which a late fee will apply.
Large operators don’t necessarily corner the market in today’s online marketplace, says Google expert Jessie Hochhalter, because 83% of consumers do not have a company in mind when they start searching online for self-storage. They choose the company whose web presence gives them what they want: price, trustworthiness, location “near me” – so maximize all the ways you can localize for immediate surroundings.
How to Convert Online Searches into Closed Leases
Compete with the REITs by maximizing all the ways you can localize for your immediate surroundings, giving the consumer what they are looking for online, winning in the "upper funnel" - and "don't change channels"!