By Anne Mari DeCosterAZSA Executive Director As I was reading Marmor’s Rules, I couldn’t help but think “Richard’s Rules” sounds better. I also kept thinking of lessons learned from the great conferences, articles, and networking events I’ve been privileged to... Continue Reading
By Kit Yarrow, PhDConsumer Psychologist, Keynote Speaker In a recent experiment about how people respond to colors, waitresses wearing red received 16-24% higher tips from their male customers than waitresses wearing any other color. Similarly, researchers found that red “buy”... Continue Reading
By Travis Morrow, National Self Storage Management Inc.AZSA President Recently I came across a back issue of the SSA’s Globe magazine from July of 2013. The focus of that month was Software and Storage. In it, self-storage technology providers from across the industry cited the... Continue Reading
By Tammy Springsteen StorQuest Self Storage With storage facilities having a new and improved reputation as a lucrative real estate investment, we have a new challenge: scams. If your facility hasn’t been visited yet by a “gate inspector,” it is likely you will be. A few... Continue Reading
By Travis Morrow, National Self Storage Management Inc.AZSA President Reading Marmor’s Rules and Anne’s Additions inspired me to share the biggest rule I preach to my stores every month: Rule #1: Occupancy is good, but income is better When you talk to storage operators, many are... Continue Reading
By Anne Mari DeCosterAZSA Executive Director Consumer Psychologist Kit Yarrow offers savvy suggestions on how to market to millennials. As Keynote Speaker at last May’s AZSA trade show, Kit presented market research indicating that Millennials are willing to pay for products and services... Continue Reading
By Andrew KellySierra Self Storage Consulting AZSA Board Member Are audits of your self-storage business necessary? Of course they are! Still, the process is one of the most lacking across the industry. The reasons many owners give for not auditing include but aren’t limited to: Why... Continue Reading
