By Anne Mari DeCosterAZSA Executive Director As I was reading Marmor’s Rules, I couldn’t help but think “Richard’s Rules” sounds better. I also kept thinking of lessons learned from the great conferences, articles, and networking events I’ve been privileged to... Continue Reading
By Kit Yarrow, PhDConsumer Psychologist, Keynote Speaker In a recent experiment about how people respond to colors, waitresses wearing red received 16-24% higher tips from their male customers than waitresses wearing any other color. Similarly, researchers found that red “buy”... Continue Reading
By Andrew KellySierra Self Storage Consulting AZSA Board Member Are audits of your self-storage business necessary? Of course they are! Still, the process is one of the most lacking across the industry. The reasons many owners give for not auditing include but aren’t limited to: Why... Continue Reading
